# Zero to One
If you want to start a business and scale it to Peter Thiel standard, there are 3 main steps you need to take:
1. Bet on a **contrarian truth** (Believe in something no one else yet does)
2. Start by **dominating a small market** (Get the proof of concept you need in order to scale 10x
3. Strive to be a **monopoly** (Be the biggest and the baddest or don’t even bother at all)

## Create a Monopoly in a specific niche
Do something very different in which there's no competition. Don't try to improve upon what's already out there (that's the present), create something new instead (the future)

## Secrets 
Everything was a secret until it wasn't... Find those secrets and expose them to create something new
Conventions (easy goals), secrets (difficult) and mysteries (impossible)... That's why we aim at secrets
*Natural secrets* and *People secrets*

## 7 questions for zero to one businesses
1. Can I create some kind of breakthrough? Rather than incremental advance? Tesla's technology is so good everyone is using it.
2. Is now the right time?
3. Big share or small market?
4. Do we have the correct team? Sales people don't look like sales people, don't invest on people in suit and tie.
5. Do you have a way not to just create but to deliver the product?
6. Will the market position be defendable in the long term?
7. Have you identified unique opportunities others don't see?