# SEO Notes

What Brian Dean says about SEO:

## 1 Find 3 KEYWORDS

need to create content around these 3 keywords

to find the keywords: go to "answer the public" website. it will find good long tail keywords

Reddit is also good to find keywords. Use Keyworddit xd

Exploding topics for non-competitive keywords

Check the competitiveness of a keyword using Ahrefs, Semrush or Moz

Check if the keywords are searched by the customers, don't limit to product or service

keywords. Use keywords not related to sell, so when they want to buy we've the priority.

## 2 Create epic content

Must be epic, not good, not great, epic! not 400 words, look for 5000 words instead!

It must be long and in-depth, complete and comprehensive content around a topic.

Use visual content, it's crushing it right now and it's good for social shares and backlinks.

Put a hook into the content: a stat, a case study example, a unique strategy, a rare

interview, tool or widget or even a visualisation.

## 3 Keyword-optimize the content

Stabbing the page with lots of keywords doesn't work anymore. Instead give google

context about what the page is all about

Put the keywords in some important parts of the page: FRONTLOAD in the title tag, in the

first 100 words, H1 tag, image alt text, H2/H3 tag, last 100 words

LSI Keywords: keywords in the same topic of your main keyword (aka related keywords), find

them at the bottom of a google search. Sprinkle them around your page google understand

better your topic.

Use internal links to other articles so to increase visibility

## 4 Optimize the content for users

Try to keep people on the page, if they exit to quickly you'll rank lower.

Structure the content so people start getting actionable info ASAP.

Skip the long intro and reasons why we written it and go instead with a short intro and

immediately the steps, recipes, tips and tricks, exercices...

Content-desgin on point. People judge first by the design of the page and then the content.

Keep it simple and minimalist in order to be clear and easy to read.

## 5 Build Backlinks

Backlinks are still important.

As a last step. Use Broken Link Building to build the backlinks.

Find the dead links on a website (check my links extension) and contact the author to ask

him to replace the broken link with your link to your article.

1. Use personalised email outreach. Don't copy and paste nor use a script.

2. Use guest posting. Don't put the anchor text on a spamming part, put it on a branded one.

only post on related websites, otherways it's penalizing.

3. Reverse engineer your competitors' links. skip it if you aren't willing to use paid services.

## 6 Monitor the SEO results

Google analytics for your website views

Google search console for your google ranking

## 7 Use Unique Images

These can be images you take yourself or illustration created using photoshop.

Unique images have direct impact on ranking. More unique = higher ranking.

Another creator, **Nathan Gotch**, says:

Create good SEO content aka Content around the keywords. Intent is to educate people. Ask them about their email address at the end of the pages, in exchange for some value they'll get. Do not make a sell right after the article.

Link building is key aka spread link to your articles in another pages related to our niche.

He also refers to optimize content for users like the other creator mentioned before.

Conversion Rate Optimization (CRO). turn traffic into leads and customers. It matters a lot.

He talks about the **future actions list** wich is meant to use the information we learn and consume everyday, that's nice because it's the same principle Richard uses: *"Knowledge is not power, it's potential power and it only becomes power when we use it"*

Remember that **there are no rules in SEO**

DO NOT sell using packages! it's unprofessional. Use value based pricing - Jordan Platten
The Wolf of Wall Street, Jordan Belford, agrees with that.